Wednesday Morning, Issue 15 (2/14/24)
Meta adds 'engaged view' metric, Pinterest adds Google to third-party advertisers list and Reddit details its B2C purchase journey advantage.
Hello and welcome to Wednesday Morning, a bi-weekly digest of the social advertising platform news and updates you need to know, along with occasional deeper dives, best-in-class ad examples and the resources we find truly helpful.
đïž JUST THE HEADLINES:
Meta is following in TikTokâs footsteps with the rollout of its own âengaged viewâ attribution metric, allowing advertisers to count conversions that occur within one day of a video ad play. To be included, users must have viewed at least 10 seconds (or 97%) of a video ad.
Pinterest has expanded its third-party ad partnerships to now include both Amazon and Google. This is yet another move to provide advertisers with increased access to Pinterest's shopping-minded users.
X announced a new âcreator targetingâ option, allowing advertisers to run pre-roll on the content of a select list of approved creators. More news for X advertisers, vertical video feed ads are now available for all.
Yes, youâre really reading this. Googleâs third-party cookie deprecation is held up once again, this time due to competition concerns regarding Googleâs cookie alternative, Privacy Sandbox.
Reddit released a new report detailing the platformâs role in the B2C purchase journey. Additionally, theyâve made another improvement to their ad platform with the announcement of their first conversions API partner, aimed at increasing advertisersâ conversion tracking capabilities. I have said this before and will say it again, Reddit is the ad platform Iâm most excited to spend on in 2024.
LinkedIn has launched a new media planning API, available only to agency partners, which gives greater insights into a campaignâs expected reach and ROI.
đș ICYMI: A big thing happened in the advertising world last weekend, so if you missed it altogether or just the fourth quarter because you were too busy trying to find an impossible code â AdAge has done us all a solid and put together a <2-minute mashup of every 2024 Super Bowl ad.
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