Wednesday Morning, Issue 6 (11/15/23)
Amazon and Meta team up, Meta's ad opt-out option comes with a consequence and Thrive Market's CMO talks with Digiday about the brand's success with TikTok ads.
Hello and welcome to Wednesday Morning, a weekly digest of the social advertising platform news and updates you need to know, along with occasional deeper dives, best-in-class ad examples and the resources we find truly helpful.
šļø JUST THE HEADLINES:
Amazon and Meta have teamed up on an in-app shopping experience that lets users link their Amazon and Meta accounts. Users who opt-in to this connection will be able to purchase the Amazon products served to them in Meta ads without leaving Facebook/Instagram. Additionally, this connection will enable a data share between Meta and Amazon that will result in āmore relevantā ads on Meta for these users. For brands who sell products on both Amazon and directly to consumers on their site, thereās always been a decision to make about budget allocation between these two ad destinations and this integration may encourage brands to shift or increase Meta ad spend to Amazon destinations, a win-win for both companies.
Meta is allowing EU users to opt out of ads, but a caveat of this ad-free existence that has not been included in these headlines is that the decision to opt out of being served ads means you also cannot create ads yourself. Itās almost like they donāt want this to be a good experience (big wink).
š©āš¾ IN THE WEEDS: Meta is rolling out new lead gen ad capabilities which allow businesses to add a lead gen Q&A flow to WhatsApp conversation ads.
Additionally, advertisers can now add a coupon code to the end of direct message lead gen Q&As to help shorten the gap between lead and customer.
š AD LOVE: LinkedInās Thought Leader ads are are the ad product theyāre currently most excited about (and I am as well). This ad from T-Mobileās president is on repeat in my feed at the moment and I love how they kick it off with recognizable talent and invest in telling a story worthy of 7 minutes of a usersā time. I will probably still never switch to T-Mobile, but I like this ad.
š§ GREAT LISTEN: Thrive Marketās CMO joined the Digiday podcast to share how her brand scaled its TikTok spend across influencer marketing and paid ad units by more than 250% this year and have added 150k new members since they began advertising on the platform.
Happy Wednesday morning to you all! See you next week.